Selected Partners, Clients & Collaborations
A curated view of companies, ecosystems, events and institutions connected to projects, campaigns, ventures and strategic work led by Growth Labs or its founding team.
Rapidz × Tether
Stablecoin Growth, KOL Community & Creatorz House
Built and activated a creator-led growth engine for a global crypto payments company, connecting stablecoin adoption, cashback incentives, card usage, live content, events and KOL distribution.
Context
Rapidz was expanding its global crypto card and payments ecosystem into Latin America. The challenge was to create awareness, trust, adoption and usage in Brazil through a combination of creator marketing, partnerships, product positioning and community activation.
What we built
- ›Growth strategy for the Brazilian and LATAM market.
- ›Creator and KOL acquisition engine.
- ›Community of 60+ KOLs and affiliates across crypto, finance, travel and entrepreneurship.
- ›Campaigns promoting the distribution of USDT and XAUt Gold through cashback and card-based incentives.
- ›Creatorz House, an event experience designed to bring together KOLs, partners and the brand through live content, podcasts, challenges, gamification and social media distribution.
- ›Event activations connected to MERGE São Paulo and broader Web3 ecosystem initiatives.
- ›B2C and B2B positioning for stablecoins, card payments, global payments and crypto infrastructure.
Metrics & proof points
- ✓15k+ users acquired in under 4 months.
- ✓60+ KOLs and affiliates activated.
- ✓Tether involved as strategic sponsor/partner in creator and event initiatives.
- ✓Creatorz House created as an owned media and experience platform for creator-led acquisition.
DexCap × Ripple/Fenasbac
Tokenization Acceleration & Institutional Web3 Positioning
Supported DexCap in strategic positioning and business development within the tokenization market, including its participation in the Fenasbac/Ripple acceleration program and institutional opportunities connected to New York and global Web3 infrastructure.
Context
DexCap operates at the intersection of capital markets, financial infrastructure and tokenization. The company needed to strengthen its narrative, institutional positioning, partnerships and business development around tokenized assets and digital finance.
What we built
- ›Strategic positioning for tokenization and digital asset infrastructure.
- ›Business development and partnership support.
- ›Institutional communication and product narrative.
- ›Support in the development of tokenization-related projects.
- ›Participation in the Fenasbac acceleration program with Ripple.
- ›Strategic bridge with global Web3 and financial infrastructure ecosystems.
- ›Contribution to conversations and opportunities connected to New York and international institutional markets.
Metrics & proof points
- ✓DexCap selected/active in the Fenasbac/Ripple acceleration program.
- ✓Invitation/opportunity connected to the New York ecosystem.
- ✓Strategic support in tokenization project development.
- ✓Institutional positioning work across digital assets, capital markets and financial innovation.
Ribus
RWA Ecosystem, Token Launches & AI-Powered Community Infrastructure
Led growth, marketing, product positioning and ecosystem expansion for one of Latin America's most visible RWA and real estate Web3 ecosystems, combining token launches, community growth, AI automation, content infrastructure and avatar-based engagement.
Context
Ribus was building a Web3 ecosystem around real estate, tokenized assets, community, education and digital products. The challenge was to translate a complex blockchain/RWA narrative into a credible, high-frequency and commercially useful growth engine.
What we built
- ›Growth and marketing strategy for the Ribus ecosystem.
- ›Product positioning and go-to-market campaigns for Ribus Token, Ribus Key and other ecosystem products.
- ›Launch campaigns across exchanges and Web3 communities.
- ›Multichannel content engine across social media, community, video, blog, podcast and partner channels.
- ›AI-powered content automation systems to scale production and distribution.
- ›Avatar/AI agent with personality, branding, real-time community interaction and multichannel automation.
- ›Creator, influencer, partner and event campaigns.
- ›Community education around RWA, tokenization, blockchain and real estate innovation.
Metrics & proof points
- ✓3x company revenue growth reported in professional track record.
- ✓30k+ community/user base referenced in previous materials.
- ✓300+ creators, KOLs, partners and communities involved in GTM campaigns.
- ✓5 token launches across international and local exchanges.
- ✓Proprietary AI-powered content and community automation systems developed.
Houseus
Autonomous AI Content Engine for Text-to-Image, Text-to-Video & Social Publishing
Developed an autonomous AI project capable of generating creative outputs from text prompts, transforming them into image and video content, and publishing across social media channels.
Context
Houseus explored the future of autonomous AI-driven content production. The challenge was to reduce manual creative bottlenecks by turning text-based inputs into visual assets, videos and social media distribution workflows.
What we built
- ›Autonomous AI workflow for content generation.
- ›Text-to-image and text-to-video creative pipeline.
- ›Social media publishing automation.
- ›Creative logic for generating projects and content from prompts.
- ›Workflow combining AI generation, content structure and distribution.
- ›Early experimentation with autonomous creative operations.
Metrics & proof points
- ✓Autonomous content workflow developed.
- ✓Text-to-image and text-to-video logic implemented.
- ✓Social posting automation included.
- ✓Project positioned at the intersection of AI, creativity and distribution.
D3 Company × MRV/Luggo
Digital Product Strategy for Real Estate Experience & PropTech Operations
Worked on digital product strategy, product management and business design for enterprise-level real estate and PropTech initiatives, including projects connected to MRV&Co and Luggo.
Context
At D3 Company, part of FlagCX, the work involved building and improving digital products for large enterprise clients. One of the main fronts involved MRV&Co/Luggo, focused on digital rental experiences, integrations, APIs and operational efficiency.
What we built
- ›Product and project leadership for digital product initiatives.
- ›Business, strategy, operations, KPIs and data planning.
- ›Support for software and platform development connected to real estate rental operations.
- ›Integration logic between APIs, cloud tools and internal systems.
- ›Collaboration with technology and product teams.
- ›Customer journey and digital experience improvements.
- ›Early-stage project conversations and exploration with enterprise clients such as Comgás.
Metrics & proof points
- ✓Work delivered within D3 Company, part of FlagCX.
- ✓Enterprise product work connected to MRV&Co/Luggo.
- ✓Digital product strategy, integration and product management responsibilities.
- ✓Exposure to large-scale corporate innovation environments.
Buzzina / Cool People
Brand Activations, Creator Campaigns & Omnichannel Experiences for Enterprise Brands
Led operations, strategy and business development for creative, live marketing, digital and influencer campaigns serving major brands across beverage, retail, education, beauty, shopping centers and entertainment.
Context
Buzzina and Cool People operated at the intersection of brand experience, entertainment, digital media, social listening, influencer marketing and live activation. The work involved enterprise clients, multiple stakeholders, creative squads and campaigns designed to connect brands and audiences through culture.
What we built
- ›Strategic planning and creative operations.
- ›Live marketing and brand activation campaigns.
- ›Influencer and creator campaigns.
- ›Social media, content and paid/organic distribution.
- ›Experience design for events, retail, education and entertainment brands.
- ›Campaigns and activations involving AB InBev/Ambev brands including Cervejaria Kona, Corona, Sucos do bem and Guaraná Triaction.
- ›Projects involving Ipiranga, Pierre Fabre, Cultura Inglesa, Grupo Spot, Edify, CodeBuddy, GameXP, Partage Shopping and Profit Up Consultoria.
- ›Agile operations with multidisciplinary teams and multiple simultaneous projects.
Metrics & proof points
- ✓20+ simultaneous projects managed in agency environment.
- ✓25+ collaborators across creative, strategy, marketing and operations.
- ✓Work connected to enterprise brands across beverage, education, retail, beauty and entertainment.
- ✓Experience with national brands and large-scale activations.
Lévaê
From Healthy Food Startup to Venture-Backed Franchise Model
Co-founded and scaled a healthy foodtech startup with B2B and B2C distribution channels, corporate clients and a franchise model later assumed by a venture capital group.
Context
Lévaê was created to rethink healthy food distribution through technology, convenience, trust-based retail and corporate channels. The challenge was to build a scalable foodtech brand with operational consistency, B2B adoption and consumer loyalty.
What we built
- ›Startup concept, brand and business model.
- ›B2B and B2C distribution strategy.
- ›Corporate sales and partnership development.
- ›“Geladeira da Confiança” model for companies.
- ›Strategic plan for franchising.
- ›Customer growth, operations and brand storytelling.
- ›Acquisition/transition of the franchise model by a venture capital group and investors.
Metrics & proof points
- ✓20+ corporations served.
- ✓Companies ranging from 200 to 3,000 employees.
- ✓20,000+ customers referenced in professional materials.
- ✓Franchise plan assumed by a venture capital group/investors.
Cyberskies
Go-To-Market and Community Growth for a Web3 3D Gaming Ecosystem
Led product marketing, positioning and community-driven growth initiatives for a Web3 gaming ecosystem combining NFTs, community, metaverse narratives and blockchain-based engagement.
Context
Cyberskies was building a Web3 3D game ecosystem with community and NFT-based mechanics. The challenge was to create a compelling go-to-market narrative and attract early adopters in a competitive crypto gaming market.
What we built
- ›Product marketing strategy.
- ›Positioning for Web3 gaming and NFT utility.
- ›Community engagement campaigns.
- ›Influencer and ecosystem partnerships.
- ›User acquisition and retention loops.
- ›Communication strategy across Discord, Twitter and Web3-native channels.
Metrics & proof points
- ✓Product marketing leadership for a Web3 3D gaming ecosystem.
- ✓Community-driven GTM strategy.
- ✓NFT utility and blockchain narrative development.
Web3 Valley
Launch Positioning & GTM for a Web3 Accelerator
Helped launch a Web3 accelerator, shaping its positioning and go-to-market and advising 5+ startups on brand and growth.
Context
Acting as Marketing & Strategy Advisor, we supported the launch of a Web3 accelerator, defining positioning and GTM while mentoring its first cohort of startups on brand, narrative and growth.
What we built
- ›Positioning and narrative for the accelerator.
- ›Go-to-market strategy for the launch.
- ›Brand and growth advisory for 5+ portfolio startups.
- ›Connection with the Web3 ecosystem, community and partners.
Metrics & proof points
- ✓Web3 accelerator launched with positioning and GTM defined.
- ✓5+ startups advised on brand and growth.
- ✓Marketing & Strategy Advisor role in the early build.
Ecosystem, Events & Market Presence
Growth Labs and its founding team have built, activated, spoken at or participated in strategic initiatives across major innovation, marketing, Web3, tourism, retail, gaming and business events.
Beyond isolated campaigns, Growth Labs operates inside ecosystems. Our work connects brands, products, creators, investors, founders, communities and market narratives across events, content platforms, business networks and strategic partnerships.
Built Across 70+ Projects, Campaigns and Company Initiatives
Growth Labs consolidates a track record of more than 70 projects, campaigns and company initiatives across growth, branding, AI, Web3, digital products, creator ecosystems, venture building, community, go-to-market strategy and business development.
This is not a traditional agency portfolio. It is a living record of companies built, products launched, communities activated, markets entered, events produced, brands positioned and growth systems designed.