B2B SaaS Scale-up
Challenge: High CAC, disorganized funnel and a sales team with no defined process.
Solution: Marketing Lab + Sales Lab worked side by side: funnel restructuring, CRM rollout, nurturing automation and revenue-driven performance campaigns.
Credit Fintech
Challenge: Generic brand in a saturated market. Hard to differentiate and justify a premium ticket.
Solution: Branding Lab completely redesigned positioning and identity. Marketing Lab activated the new positioning across digital channels.
Fashion E-commerce
Challenge: Manual operation didn't scale. Slow processing and a team overloaded with repetitive tasks.
Solution: Automation Lab mapped and automated 18 critical processes. Product Lab redesigned the checkout experience.
DeFi Protocol
Challenge: Technically solid project, but with no marketing strategy and a nearly nonexistent community.
Solution: Blockchain Lab built the community, KOL and marketing strategy. Marketing Lab ran the growth campaign.
Retail Group (3,200 employees)
Challenge: High turnover, low engagement and sales teams with no service standard.
Solution: Education Lab built a full development track. Business Lab restructured processes and targets.
HR Tech Startup
Challenge: Validated product but no structure for Series A fundraising. Weak deck and narrative without traction.
Solution: Business Lab built the narrative and deck. Marketing Lab generated PR and traction. Product Lab improved product metrics.