Branding Lab

Brands that create culture and own the narrative

The Branding Lab builds the perception layer that precedes every buying decision. We work on positioning, brand architecture, full visual identity and the language that makes your company remembered, chosen and defended.

Results

+42 NPS

NPS increased 42 points after rebranding

Fintech Startup

2× recall

Brand recall rate doubled in 6 months

Construction Co.

+30% ticket

Premium perception enabled a 30% price increase

Clinic Network

Methodology

How we work

Immersion

Market, competitor, audience and territory research

Strategy

Positioning, value proposition and brand architecture

Identity

Visual identity creation, tone of voice and visual system

Activation

Brand guide, templates and team onboarding

What you get

✓

Positioning strategy

✓

Complete visual identity (logo, colors, typography)

✓

Tone of voice and editorial guide

✓

Brand book and design system

✓

Templates for digital channels

Tools & Stack

FigmaAdobe Creative SuiteNotionBrand24MiroLoom

Who it's for

Pre-launch startups

Companies repositioning

High-ticket businesses

Real results